Chiropractic BioPhysics Podcast

In this episode of the Chiropractic Biophysics Podcast, Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger sit down with AI and marketing expert Carl Case to discuss how artificial intelligence, automation, and modern communication systems are transforming chiropractic practice growth.

Carl shares the remarkable story of how a chance meeting with Dr. Joe Ferrantelli during a ski trip led to a partnership focused on bringing advanced AI tools into chiropractic practices. With a background in scaling technology companies and building enterprise communication systems used by thousands of businesses worldwide, Carl offers a unique perspective on how chiropractors can modernize their practices and capture more new patient opportunities.

Throughout the episode, Carl explains one of the biggest problems facing chiropractic offices today: missed calls and missed patient opportunities. Many practices unknowingly lose new patients simply because calls are not answered quickly enough or follow-up systems are inefficient.

Carl breaks down how AI-powered communication systems can solve this problem by answering calls, responding to texts, handling website chat, and even scheduling patients automatically.

The conversation also dives deep into Google Business Profile optimization and why local search visibility is critical for practice growth. Carl shares actionable strategies that chiropractors can implement immediately to improve their online presence, increase patient inquiries, and rank higher in Google search results.

If you want to understand where AI, marketing, and technology are heading in chiropractic—and how to position your practice for future growth—this episode is packed with practical insights and real-world strategies.

Episode Topics & Timestamps

00:00 – Introduction to the Episode
Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger introduce the episode and welcome technology entrepreneur Carl Case.

02:00 – The Ski Resort Story That Started the Partnership
Carl shares the unexpected story of meeting Dr. Joe Ferrantelli while skiing and how that encounter led to collaboration in chiropractic AI.

08:00 – Carl Case’s Technology and Entrepreneurship Background
Carl explains his journey building communication platforms, scaling technology companies, and working with enterprise brands.

15:00 – The Power of Text Messaging and Automated Communication
Why texting and automated communication systems have become one of the most effective ways to reach customers and patients.

22:00 – The Hidden Problem: Businesses Not Answering Their Phones
Carl reveals surprising statistics about how many businesses fail to answer incoming calls—and how much revenue is lost because of it.

30:00 – AI-Powered Communication for Chiropractic Offices
How AI agents can answer calls, respond to texts, handle web chats, and schedule patients automatically.

38:00 – Google Business Profile Optimization Strategy
Carl explains how chiropractors can dramatically increase local search visibility and patient inquiries.

45:00 – Reviews, SEO, and Ranking Higher on Google
Why responding to reviews and optimizing Google Business Profiles can drive more traffic and new patients.

55:00 – The Future of AI in Chiropractic Practices
How AI will assist with patient intake, documentation, and communication systems.

1:03:00 – Final Advice for Chiropractors
Why chiropractors who adopt AI and automation now will have a major competitive advantage.

Connect with Mr. Carl Case

Carl Case is a technology entrepreneur and AI expert focused on automation, communication systems, and business growth.

LinkedIn
https://www.linkedin.com/in/carl-case-a7b33b55/

Show Notes & Resources

AI Patient Communication for Chiropractors
https://www.chiroconverse.ai

Carl Case’s Google Business Strategy for Chiropractors
https://www.chiroconverse.ai/gbp-ebook

Chiropractic Biophysics Technique
https://cbpnonprofit.com

Posture Analysis, Range of Motion, Movement Assessments, and X-ray Radiographic Documentation Technology
https://www.postureanalysis.com

Key Takeaways from This Episode

• Why missed phone calls are costing chiropractic practices new patients
  • How AI-powered communication systems improve patient access
  • Why Google Business Profile optimization is critical for local search visibility
  • How reviews and review responses impact SEO rankings
  • The role of automation in modern chiropractic practices
  • Why chiropractors who adopt AI early will have a competitive advantage

#ChiropracticMarketing #ChiropracticAI #AIinHealthcare #ChiropracticBusinessGrowth #ChiropracticAutomation #ChiropracticPodcast #ChiropracticProfession #HealthTech #PracticeGrowth #GoogleBusinessProfile #LocalSEO #Chiropractor #SpinalHealth #PostureCorrection #CBPTechnique

 

In this episode of the Chiropractic Biophysics® Podcast, Dr. Joe Ferrantelli and Dr. Jason Jaeger welcome Dr. Sherry McAllister—President of the Foundation for Chiropractic Progress and author of Adjusted Reality: Supercharge Your Whole Being—for a high-impact conversation on the future of chiropractic and whole being health. Dr. McAllister breaks down her “Visionary Six” and “Foundational Seven” framework, clarifying how chiropractic’s true value extends far beyond symptom relief and into proactive, evidence-informed care that supports long-term function, resilience, and performance.

Together, they explore why modern health care remains fragmented and disease-focused, how chiropractors can reclaim cultural authority through better patient education, and why replenishment (sleep) and the adjustment create a powerful cascade effect for real-world health outcomes. The episode also touches on leadership, burnout, and the emerging intersection of chiropractic principles with technology—what Dr. McAllister calls “Adjusted Intelligence.” They close with a compelling CBP case study illustrating how structural correction may influence far more than pain, reinforcing the mission: get adjusted, get aligned, and live with greater capacity.   

“I’m excited, but I’m tired.”

That’s the reality of doctors committed to growth.
Traveling. Studying. Training. Leveling up.

Because elevating chiropractic takes work.

This week on the podcast, Dr. Deed Harrison, Dr. Joe Ferrantelli, and Dr. Jason Jaeger break down what’s happening inside the CBP® community — and why the future of chiropractic education is evolving rapidly.

Here’s what you need to know:

• The CBP Hands-On Workshop delivers real-world, technique-driven, practical training.
• The CBP Diplomate Program is not a weekend certificate — it’s a comprehensive, structured educational pathway.
• It includes substantial peer-reviewed research and systematic reviews.
• It’s designed for depth, mastery, and clinical confidence — not surface-level CE credits.
• Networking at events like Parker Seminars connects you with leaders shaping the profession.
• The future of chiropractic education includes stronger online components — while preserving essential hands-on mastery.

If we want higher standards in chiropractic…
If we want credibility in healthcare…
If we want research-backed spinal correction protocols that withstand scrutiny…

Education must evolve.

That’s exactly what CBP is doing.

- Diplomate status matters.
- Research matters.
- Community matters.

“It’s one of my favorite events to do.” — because when chiropractors gather to learn, the profession moves forward.

If you’re serious about:
• Chiropractic Biophysics (CBP)
• Evidence-based spine correction
• Raising your clinical authority
• Contributing to a stronger chiropractic community

This is your invitation.

- Tag a chiropractor who needs to hear this.
- Share this with your team.
- Get involved in the next CBP workshop or diplomate track.

The future of chiropractic won’t build itself.

In this powerful and candid episode of the Chiropractic Biophysics Podcast, Dr. Joe Ferrantelli and Dr. Jason Jaeger sit down with Dr. John Maltby — Secretary General of the World Federation of Chiropractic — to unpack the real story behind chiropractic’s global expansion, regulatory battles, and cultural authority. From Rwanda to China, discover how the WFC is helping chiropractors gain legal recognition in countries where doctors still risk arrest for practicing. This conversation cuts through misinformation about the WHO, internal profession conflicts, and what truly matters: making chiropractic accessible to all people, in all nations.

The episode also tackles one of the hottest topics in the profession — X-ray rights. A recent survey of over 3,600 practicing U.S. chiropractors reveals that 92% see value in radiographs beyond pathology, and nearly 99% believe they pose minimal risk. As debates intensify about scope, regulation, and the profession’s future, this episode challenges chiropractors to unite, elevate standards, and focus on what truly advances chiropractic worldwide.

What’s changing at NBCE, why it’s changing, and how it impacts students and the profession.

In this episode of the Chiropractic BioPhysics (CBP) Seminars Podcast, Dr. Deed Harrison is joined by Dr. Jason Jaeger and Dr. Joe Ferrantelli for a timely discussion on major updates to NBCE testing, especially changes to the Part IV examination, and what these changes may mean for chiropractic students, new graduates, educators, and the profession at large.

Dr. Jaeger (NBCE leadership; state regulatory board experience; ICA and WFC involvement) explains the “why” behind modernization efforts—covering centralized testing, exam integrity, improved reliability, and how increased testing availability can help graduates enter practice sooner.

Topics covered:

• Why NBCE is moving toward centralized Part IV testing
• Part IV updates: format changes, improved grading consistency, and a more real-world clinical feel
• Student impact: more frequent testing opportunities and potentially shorter delays to licensure
• The role of boards: public protection, competency assessment, and stakeholder input
• Professional Cooperation: reducing noise and focusing on constructive progress
• Research spotlight: a new CBP paper in the Journal of Clinical Medicine comparing first-episode acute low back pain patients to matched controls using sophisticated sagittal plane analysis
  
  

Featured doctors:

• Dr. Deed Harrison
• Dr. Jason Jaeger
• Dr. Joe Ferrantelli
  
  

Upcoming event mention: An AI / machine learning-focused CBP event is scheduled for January 31, 2026. Visit idealspine.com for upcoming seminars and registration. https://www.idealspine.biz/collections/seminars/products/ai-machine-learning-cbp-technique 

#Chiropractic #NBCE #CBP #ChiropracticStudents #BoardExams #SpineResearch #LowBackPain #ChiropracticResearch

What’s changing at NBCE, why it’s changing, and how it impacts students and the profession.

In this episode of the Chiropractic BioPhysics (CBP) Seminars Podcast, Dr. Deed Harrison is joined by Dr. Jason Jaeger and Dr. Joe Ferrantelli for a timely discussion on major updates to NBCE testing, especially changes to the Part IV examination, and what these changes may mean for chiropractic students, new graduates, educators, and the profession at large.

Dr. Jaeger (NBCE leadership; state regulatory board experience; ICA and WFC involvement) explains the “why” behind modernization efforts—covering centralized testing, exam integrity, improved reliability, and how increased testing availability can help graduates enter practice sooner.

Topics covered:

• Why NBCE is moving toward centralized Part IV testing
• Part IV updates: format changes, improved grading consistency, and a more real-world clinical feel
• Student impact: more frequent testing opportunities and potentially shorter delays to licensure
• The role of boards: public protection, competency assessment, and stakeholder input
• Professional Cooperation: reducing noise and focusing on constructive progress
• Research spotlight: a new CBP paper in the Journal of Clinical Medicine comparing first-episode acute low back pain patients to matched controls using sophisticated sagittal plane analysis
  
  

Featured doctors:

• Dr. Deed Harrison
• Dr. Jason Jaeger
• Dr. Joe Ferrantelli
  

Upcoming event mention: An AI / machine learning-focused CBP event is scheduled for January 31, 2026. Visit idealspine.com for upcoming seminars and registration. https://www.idealspine.biz/collections/seminars/products/ai-machine-learning-cbp-technique 

 

#Chiropractic #NBCE #CBP #ChiropracticStudents #BoardExams #SpineResearch #LowBackPain #ChiropracticResearch

Well all of you asked for research, you got it!  Join Drs. Deed, Joe & Fred as we review another research project and its implications for chiropractic practice.  This podcast is thoracic focused, enjoy!

CBP Seminars https://idealspine.com/

PostureCO's PostureScreen & PostureRay: https://www.postureanalysis.com/

Dr. Fred's Ellite Coaching: https://www.elitecoachingllc.com/welcome

In this episode, Drs. Deed, Fred and Joe discuss the highlights from the CBP Annual convention in Nashville, TN.

In this episode, we are gearing up for what will be an amazing CBP Annual Conference.  Get of glipse what is coming next week.

In this episode, Drs. Deed, Joe & Fred are back to review and give their chiropractic perspective on a recent paper: Association of kyphotic posture with loss of independence and mortality in a community-based prospective cohort study: the Locomotive Syndrome and Health Outcomes in Aizu Cohort Study (LOHAS)

Research Article: https://pubmed.ncbi.nlm.nih.gov/35361638/